Explain What Qualitative Research Is
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Its main goal is to generate numerical data or data that can be turned into statistics.
Explain what qualitative research is. For example consider a convenience store looking to improve its patronage. Quantitative research is concerned with measurement and numbers while qualitative research is concerned with understanding and words. The qualitative research method provided the opportunity of a broader understanding of previous research the case study its limitations and opportunities regarding alternative platform business. This method is not only about what people think but also why they think so.
It can be used to gather in depth insights into a problem or generate new ideas for research. Qualitative research is a type of social science research that collects and works with non numerical data and that seeks to interpret meaning from these data that help understand social life through the study of targeted populations or places. You know that our feelings thoughts perceptions are the key drivers for making different types of decisions including purchase decisions. Qualitative research involves collecting and analyzing non numerical data e g text video or audio to understand concepts opinions or experiences.
Qualitative research is informed by several philosophical assumptions and examines aspects of human life such as culture expression beliefs morality life stress and imagination. Qualitative research is a type of research in which subjective knowledge is gathered. It takes the subjective information. Qualitative research is in depth data collection method designed to reveal target customers behavior feelings thinks and etc.
Quantitative research is used to quantify the problem. Qualitative research is defined as a market researchmethod that focuses on obtaining data through open ended and conversational communication.
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