Definition Of Strategic Business Unit

A business unit is an organizational structure such as a department or team that produces revenues and is responsible for costs.

Definition of strategic business unit. An autonomous division or organizational unit small enough to be flexible and large enough to exercise control over most of the factors affecting its long term performance. A strategic business unit is a fully functional and distinct unit of a business that develops its own strategic vision and direction. Definition of strategic business unit definition. Alternatively a strategic business unit may be primarily a marketing team that shares administrative and operational functions with the rest of an organization.

Typically a strategic business unit operates as a separate unit but it is also an important part of the company. Strategic business units are created based on the market segments catered by organisation and are generally created to increase profits. In business a strategic business unit sbu is a profit center which focuses on product offering and market segment. Strategic business unit is defined as independent unit of organisation with same organisational goals.

Within large companies there are several smaller specialized. For example within unilever margarines and fats re present one sbu while soap powders and detergents represent another. Each sbu is responsible for a group of interrelated products serving a core market. A strategic business unit is a division or team of a company that is responsible for its own strategy and bottom line.

A strategic business unit popularly known as sbu is a fully functional unit of a business that has its own vision and direction. A strategic business unit sbu is an organizational subunit that acts like an independent business in many major respects including the formulation of its own strategic plans and its own. Sbus typically have a discrete marketing plan analysis of competition and marketing campaign even though they may be part of a larger business entity. Definition of strategic business unit sbu.

Strategic business unit sbu implies an independently managed division of a large company having its own vision mission and objectives whose planning is done separately from other businesses of the company.