Definition Of Surveillance Capitalism

Surveillance capitalism is an economic system centred around the commodification of personal data with the core purpose of profit making. Surveillance capitalism describes a market driven process where the commodity for sale is your personal data and the capture and production of this data relies on mass surveillance of the internet. Consumer surveillance is most commonly used for targeted marketing and advertising.

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Since personal data can be commodified it has become one of the most valuable resources on earth.

Definition of surveillance capitalism. Surveillance capitalism is the monetization of data captured through monitoring people s movements and behaviors online and in the physical world. Surveillance capitalism is a term for the process of profiting from surveilling citizens or consumers. It is often applied to the efforts of companies to market personal data that is gleaned from the internet or mobile devices.

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