Definition Of Social Desirability Bias

The bias in responses due to this personality trait becomes a major issue when the scope of the study involves socially sensitive issues such as politics religion.

Definition of social desirability bias. Social desirability bias is a term used in scientific research particularly psychological studies in which it is believes that a person may respond to interview questions in a way he or she believes is socially acceptable rather than being completely accurate. Social desirability bias is a form of response bias in which people prefer to answer questions about how their responses will be interpreted by others rather than reply truthfully. This can be due to both self deception and other deception. Social exchange theory a theory arguing that people help each other because they want to gain as much as possible while losing.

Social desirability bias is a cognitive bias a general pattern or tendency to think a certain way in which people respond to questioning in ways that make them seem more favorable or appealing to others. It can take the form of over reporting good behavior or under reporting bad behavior. The tendency poses a serious problem with conducting research with self reports. Social desirability bias refers to the tendency of research subjects to give socially desirable responses instead of choosing responses that are reflective of their true feelings.

Information and translations of social desirability bias in the most comprehensive dictionary definitions resource on the web. Social desirability bias refers to the fact that in self reports people will often report inaccurately on sensitive topics in order to present themselves in the best possible light 1. The respondents will choose socially acceptable answers or politically correct responses. The tendency poses a serious problem with conducting research with self reports especially questionnaires.

Social desirability bias it is the tendency of responding to a question in such a manner that the answer be viewed favorably by people. It can take the form of over reporting good behavior or under reporting bad or undesirable behavior. Social desirability bias definition. Meaning of social desirability bias.

Social desirability bias is the tendency of respondents to answer questions in a manner that will be viewed favorably by others.