Definition Of Revenue Diversification
This study reviews the influence of revenue stream diversification on financial health.
Definition of revenue diversification. The only exceptions are nguyen et al. It is a meta analysis of previous studies that have studied the relation. For that reason it needs a precise definition so that the industry genuinely can embrace the concept and thereby seek to generate more revenues to drive existing and innovative agendas. Diversification strategy is one of the four main strategies for growth identified by igor ansoff in 1957 which enables companies to look at other markets they could tap into or new products they could launch to increase their reach and revenue.
A risk reduction strategy that involves adding product services location customers and markets to your company s portfolio entrepreneur small business encyclopedia. As a result this article examines the consequences of revenue diversification within nonprofit organizations. Revenue diversification significantly increases the revenue instability of a county that has a stable economic base and the revenue stabilizing effect of diversification is enhanced as an economic base becomes more unstable. Who focus on the interaction of market power revenue diversification and bank stability for some selected south asian countries and pennathur et al.
However empirical research on the effect of revenue diversification on the volatility of revenue structures within nonprofit organizations is somewhat limited.