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The qualitative research follows a subjective approach as the researcher is intimately involved whereas the approach of quantitative research is objective as the researcher is uninvolved and attempts to precise the observations and analysis on the topic to answer the inquiry.
Definition of qualitative and quantitative research. This method is not only about what people think but also why they think so. What is qualitative research. Qualitative research seeks to answer questions about why and how people behave in the way that they do. For example consider a convenience store looking to improve its patronage.
Quantitative research is explaining phenomena by collecting numerical data that are analysed using mathematically based methods in particular statistics. Quantitative research deals with numbers and statistics while qualitative research deals with words and meanings. Quantitative research is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical mathematical or computational techniques. Qualitative research qualitative research is empirical research where the data are not in the form of numbers punch 1998 p.
Qualitative research is holistic in nature while quantitative research is particularistic. Qualitative research is defined as a market research method that focuses on obtaining data through open ended and conversational communication. Dirkcuys there are two types of data. Quantitative data is numerical information that can be measured or counted.
Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data while qualitative methods allow you to explore ideas and experiences in depth. Qualitative research is multimethod in focus involving an interpretive naturalistic approach to its subject matter. Qualitative data is descriptive information about characteristics that are difficult to define or measure or cannot be expressed numerically. Qualitative data describes while quantitative data is expressed using numbers.
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